During the last few days, I attended a software development conference in Varberg, Sweden, called myConf. Over the past decade, I’ve participated in several industry-specific conferences, but this was my first purely development-focused conference in more than ten years. It was very different from the trade shows I’m used to attend – in many ways.
As you might know, I’ve been working in the Salesforce ecosystem for the past 15 years. My focus has always been on growth and learning. As part of that journey, I’ve attended various networking events to meet people. Over the years, a few things have stood out to me. These system-specific conferences tend to have a higher focus on selling products, services, and even ideologies. Drink the Kool-Aid. They are usually filled with salespeople trying to sell to new potential customers or to indoctrinate those already in their orbit. As an introvert, this doesn’t appeal to me – it mostly exhausts me. Add to that the fact that if you’re not a customer or a potential lead, you’re not particularly interesting.